Frequently Asked Questions

(For Potential Doctors or Advertisers)

1. What is Call Your Pediatrician?

Call Your Pediatrician is the most complete and easy to use Web Site on the internet for parents to find answers to the most common childhood illnesses and to help them dedide when to call the doctor immediately and when to call the office during office hours and what to do at home for each illness. This site is to be marketed to doctors,  and accessed by means of a password provided by your medical practitioner to their own patients.

2. Why the Internet?

Because it offers advantages unavailable anywhere else.

The Internet is superior to traditional print journal advertising for several reasons:

l) The Internet pages can be updated easily and continuously for a fraction of the cost.

2) Hyperlinks offer quick access to associated topics, without flipping to an index.

3) Patients with a computer at work can access information immediately.

4) The internet offers the capability to Email for questions or appointments.

5) You can place an ad in a magazine, but you never know if anyone even opened it. The Internet tracks how many individuals have actually opened the pages and viewed your message.

6) Saves the physician's time in answering common questions.

7) Provides the user with in-depth information that could not possibly be provided over the telephone or in the office.

8) In traditional print media you are limited in the amount of information you can get on one or two expensive pages. The Internet allows you to supply any amount of comprehensive information, and at a fraction of the cost.

9) Most printed handouts are limited in their geographic distribution. The Internet allows for global marketing.

10) INTERACTIVE COMMUNICATION - Perhaps most innovative is the fact that individuals can interact with you.

3. How can I and my office get involved?

Simply jot me a note by clicking my name:  Peter Andrew

4. Is the Internet a fad?

No. The Internet has been around in scientific circles for over twenty years. The sudden awareness and phenomenal growth of the last two years is due to the proliferation of powerful computers in homes and offices and the user friendly graphical interface of the World Wide Web. Computers and the Internet have just gotten better, cheaper, faster, and easier to use. And this has moved the Internet into the hands of the mainstream consumer.

5. Do pediatricians really use the Internet?

Make no mistake, the Pediatrics community is flocking to the Internet--including a surprising number of physicians who have been in practice for over 25 years. And of course the students and residents are all connected at their medical departments. Because of their scientific training pediatricians have been familiar with computers often for many years.

6. Why should I be a Call Your Pediatrician Sponsor.

Effective targeting results in higher sales, reduced marketing costs, increased  loyalty and customer satisfaction.